Paul Pogba may have cost Manchester United a small fortune, but the French midfielder has already started repaying his world record fee after it was revealed his shirt sales have reached £190 million in just three weeks.
As one of Adidas’ main sponsored athletes, the German sportswear company invest most of their marketing and advertising budgets into the 23-year-old, and it seems to be paid off in spades.
It has been revealed by Adidas that Manchester United shirts with ‘Pogba 6’ on the back have blown away records for fans purchasing them – by generating almost £200 million since the first week of August.
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